RWells Media has launched a new children channel, Jyb TV on StarTimes (channel 361) to address increasing parents’ concerns over children’s viewing habits and mounting demand for wholesome indigenous family entertainment.
The new channel has been developed to inspire learning, ignite passion and aid total development for the young minds between age 6 and 24, and assist parents who crave for moral and ethical entertainment for their growing kids. The channel was launched as part of programs to commemorate the Children’s Day (May 27) and the Day of the African Child, which comes up on June 6.
StarTimes’s programming is available in seven genres: children, documentary, news and current affairs, music, movies and general entertainment, sport and religion. For children, StarTimes offers JimJam, Nickelodeon, Da Vinci Learning, NTA Knowledge, PoP and Child’s Smile.
The educative, enriching and entertaining Jyb TV is the latest children channel to launch on StarTimes and it will offer the best in fun and educational programming for the whole family. From fact highlights, vox pop, health talks, school programs, talk shows, drama and debates, Jyb TV will inspire conversation and spark curiosity in young minds.
StarTimes Head of Public Relations, Israel Bolaji, said: “Jyb TV enables future leaders learn, find their passion and pursue their dreams on a very local but enriching, exciting and wholesome platform that support parents in raising decent champions.”
“The time is right to offer another local but world class channel to parents and children. We are aware of the issue around screen time, so needed to create a solution which allows children to watch shows which are fun, educational and that encourage imagination as there is still merit in what they can learn and absorb from the right programming. Strong programming reflects the little things that matter to young people, empowers their inquisitive minds and encourages them to embrace adventure will help prepare them for the grown up world.
Mrs Jibe Ologeh, Managing Director, RWells Media said, “JYB TV is a 24/7-television station offering indigenous content for children, teenagers and young adults. It is the go to station for quality children’s and youth oriented programming and promises to deliver wholesome content that will enrich the lives of its viewers. “
She highlighted some of the key shows on the channel, including Young Scholars, its flagship leading entertaining and educative television programme for children. The program embraces scholars within the ages 7-21; focuses on developing young talents and provides a platform for young minds to express themselves.
She concluded that, “Our Vision is to provide educative and entertaining content that will impact positively on the lives of our audience. To be the number one indigenous channel for children and young adults, promoting Nigerian culture locally and internationally”.